What is SEO and do you need it on your site? Search Engine Optimisation (SEO) can be a confusing concept to get your head around. Many of our clients have never heard of the term when they begin their website project and are unsure if they need to do it. Below you’ll find some helpful information which covers what SEO is and why you need it.
What is Search Engine Optimisation (SEO)?
SEO is a marketing discipline focused on growing the visibility of your website in organic search engine results. These are the results which come up on a google search which are un-paid. SEO includes both the technical and creative elements required to improve your rankings, drive traffic to your site, and increase awareness in search engines. There are many aspects of SEO, from the words on your page to the way other sites link to you on the web.
SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people to navigate around and use too.
Why does my website need SEO?
So What is SEO and why do I need it? The majority of web traffic is driven by the major search engines, Google, Bing and Yahoo. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. When looking for information online the majority of users will go to Google, Bing and Yahoo to type in their search query so it’s important to show in these results.
Search engines are unique in that they provide targeted traffic, or people looking for what you offer. If search engines cannot find your site, or add your content to their databases, you miss out on opportunities to drive traffic to your website.
The words that users type into the search box on these search engines carry massive value. Experience has shown that search engine traffic can either make or beak your website’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an huge rate of return compared to other types of marketing and promotion.
Why can’t the search engines find out my site without SEO?
Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web with greater depth and efficiency and return better results to users. These search engines are also constantly changing the way in which they rank websites.
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a big advantage in visitors and customers.
Constantly Changing SEO
When search marketing began in the mid-1990s, manual submission, the meta keywords tag, and keyword stuffing were all regular parts of the tactics necessary to rank well. The search engines have refined their algorithms along with this and so many of the tactics that worked previously can hurt your SEO today.
In the world of search, change is a constant and because of these you need to understand SEO, it’s changes and constantly make changes to your website to reflect this.
If you want to find out how we can help you with your Google Adwords then get in touch.