What are Google Adwords?

What are Google Adwords?

Google Adwords is a pay-per-click advertising engine. Paid search is the term we use for advertising within the listings of a search engine. These normally appear at the top of a search page and are increasingly looking more and more like organic results. At the moment Google places a small green ‘Ad’ label on them.

Basic Principles of Google Adwords?

Simply put you pick a number of keywords that a potential customer might use to search on Google. The terms you use will be based on extensive keywords research. These words are used to create an advert that will appear on the page of searches, based on those keywords.

Rival companies can also bid for the same search term so in order for your ad to appear you must bid on how much you are willing to pay per click. The more you pay-per-click the more likely your ad will appear in the search results.

Why might I need to use Google Adwords?

Google Adwords is one of the most effective methods of paid advertising available, and allows you to tap in to a huge number of people who search online for information about your products.

The key benefits of using Google Adwords are:

  • It allows you to focus specifically on the people who are searching for your type of product
  • It’s a flexible advertising platform which allows you to regular and quickly make changes to who you are targeting and for what products.
  • Unlike other advertising platforms you only pay for ads that people click on, and this gives you a clear understanding on what works best for your business.
  • You can see measurable results quickly

Management of Google Adwords

An effective Google Adwords campaign needs to be constantly reviewed, analysed, and amended to get the most out of your advertising budget. While a great deal of research is undertaken when you initially set-up your Adwords campaigns, it’s not a matter of ‘setting and forgetting” and letting them run. Ongoing analysis means you can identify further areas of opportunity.

With best practice knowledge, benchmarking and experience, we can establish the difference between a good, average and poor campaign and can adjust the campaign on the fly to ensure no unnecessary money is being spent on terms which just aren’t getting you the business.

If you want to find out how we can help you with your Google Adwords then get in touch.