Website design mistakes you need to avoid

Do you know how long you have to impress potential customers who visit your website for the very first time?

Time Magazine reported that it’s less than 10 seconds … 8 to be exact.

So when it comes to convincing new customers that you are the right business for them, you’ve got less time than the span of a goldfish’s memory.

So what does this mean for your business and your website?  It means that you have to capture their attention, you need to stand out, and you need to make it easier for them to get in touch.

Well-thought-out design is imperative, so don’t make these common mistakes:

You haven’t optimised for mobile

In a nutshell this means your site needs to be responsive.

People are spending more and more time on their mobile devices and less on desktop computers. Most of our customers’ Google Analytics statistics show the majority of site visitors view your site on their mobile phones.

Your website needs to look great on different screen sizes – desktop, tablet, mobile – and it needs to load quickly for each device.

You have design overload

While most people appreciate creativity,  you can go overboard.

Trying to be more creative than your competition can lead to designs that ignore the basic principles of good website design.  You want your designs to be clear and have a purpose.

Don’t make the mistake of choosing fonts and colors that take away from your content and your key messages.

You don’t have a call to action

Why do you have a website and what is it trying to acheive?  If users can’t work that out in those first 8 seconds, then they are likely to leave your site and go to another one.

A call to action., also know as a CTA,  is a prompt that inspires your users to take action. It tells them what to do next. For example, if there’s a call to action at the end of a blog; to book an appointment or purchase your product, then users are more likely to stay on site and take action. They don’t want to have to go searching for this.

An effective call to action helps you make a good impression and increases your website’s conversion rate.

You have bad menu design

You must make it easy for users to navigate your site to find what they need. If they can’t find it in a short amount of time, they’re likely to leave and not return.

Avoid putting your navigation menu in a non-standard location. Make sure menu items like ‘About Us’ and ‘Contact Us’ are in positions that users are used to. Most sites use horizontal menus across the top of the page, or under the logo in the top left.

You’re using Pre-loaders

Pre-loaders are no longer part of the modern design pattern.

In the past, people used them to to give an element of ‘something more to come’ to give time to load before users entered the site. Otherwise, the page would appear broken when they first arrived.

With internet connections being faster than ever before Pre-loaders have become obsolete.

Pre-loaders eat into that valuable time, leaving you with less time to impress users with your actual website and its content.

You have a lack of white space

Designers use white space as a tool to balance design elements. It helps organise content and prominently display relevant information on your page.

Sometimes website clients see white space and consider it wasted space, but this is not the case. White space keeps your pages from looking too busy so users can digest the information efficiently.

Time to Evaluate?

You could have an amazing offer or amazing content on your site, but no one is going to care, or stay on your site, if you have bad website design.

The design of your website can make or break your business.

If you think you might need help or would like to re-look at your website design then you can reach out to us for help.