SEO is a constantly moving beast, and a minefield of what is right and what is wrong. What was ok for you to do last year, may get you penalised by Google now.
While you need to keep on top of your SEO, it’s hard to work out what you should do, and what you shouldn’t. Here are a few myths about SEO that have remained consistent through the years, so it’s safe to say you can ignore the following.
- You need to get your site to Number 1 on Google and that’s all – No, this is not correct. You need to look at SEO as a forever project. Getting to number one does not mean that you will stay there. You need to continually take steps to keep your ranking from being better than your competitors.
- SEO gets you quick results – SEO is definitely a long game and you should not expect immediate results. Think of it as a marathon and not a sprint.
- The older your domain, the better – this has been shown time and time again not to be the case. Smaller and newer websites with better content often outrank their older competitors.
- The best links are from .edu and .gov sites – while these sites usually have high authority there are also many .com sites out there that have high authority, and a greater influence.
- Linking helps you to rank on Google – most websites now have links to other external sites, so it’s no longer about the number of links you have but the quality of them.
- Your site doesn’t need a blog – No matter your industry there is always new information, products and innovations that people want to know about. Blogs help you to build your niche and help you to become an authority in your chosen area. They can also help to get good quality backlinks.
- Your site doesn’t have to be mobile friendly – This is most definitely not true. Google rewards you if your site is mobile-responsive. They work to ensure your site is user friendly and can be accessed on mobile devices. Sites like this usually rank higher than non-responsive sites.
We hope this helps you to know what’s right when it comes to SEO and what can be ignored. If you need help with your SEO or have any questions please get in touch with us.