A recent report in to the state of digital marketing in Australia and New Zealand emphasises what the team at Digital Operative expected – businesses are realising the importance of investing in digital marketing.
However, with a shortage of key skills in the industry, it can be difficult for companies to find not only people that they can trust, but also those with a proven track record in delivering digital marketing ROI.
The report is based on a survey of almost 500 client-side marketers and agency respondents, and follows similar pieces of research carried out in 2012 and 2013.
Key findings from the report:
Keeping the customer front of mind is the key priority:
73% of respondents agree that they ‘are becoming more customer-centric as an organistion’
Marketers are committed to investing in technology:
96% of companies agree that ‘a good understanding of technology is critical for senior marketing leaders’
A digital skills gap still looms large:
marketers are recognising the shortfall in the competencies required to be successful in the digital age.
To see the full report please visit the econsultancy website