We often hear from people that they had SEO done, but have no idea what was done and the person wasn’t able to explain to them in a way that was easy to understand.
Some digital marketers will bombard clients with acronyms and complicated technical information to bamboozle them. This could be a red flag that the wool is being pulled over your eyes. Although SEO is a complicated subject, there is no reason to leave customers in the dark about activity. And if someone is over complicating it then you may be in the hands of a bad SEO.
SEO falls into two categories, black hat & white hat SEO:
Black Hat SEO is using techniques that go against Google’s policies. This can result in penalties from Google, or even get your website banned completely. There are many risks with Black Hat SEO, and as such it has no place in legitimate business. No business should put themselves at risk by using “The Dark Arts” – a term often used to
describe black hat SEO and SEO in general.
White Hat SEO uses industry best practices and is safe; you are not at risk from penalties or getting banned by Google. It’s the only strategy for businesses who expect to be around a long time, and utilises techniques that have remained true since the very beginning of Google. It’s future proof.
Because of the potential risks associated with SEO, it’s always best to have visibility and an understanding, even if very basic, about what SEO activity is being undertaken on your behalf. If your SEO practitioner can’t explain the process and their activities in layman terms then it could be time to find another SEO practitioner.
At Happy Monday we pride ourselves on transparent and honest practices; we always strive to keep clients well informed with plain English, no matter their technical experience.
We are always happy to chat about digital, so get in touch.