A new way of doing business

Happy Monday is a full-service digital marketing bureau with a difference, we don’t have any an office full of employees, we work with the best digital talent that New Zealand, and in particular Christchurch, has to offer to get the work done.

As part of our company ethos of working in the community for the greater good of business, and helping other New Zealand companies become BCorps, Happy Monday have become New Zealand’s first Digital Agency to certify as a B Corporation. “We’re proud to be part of this new way of doing business” says Leigh Gray, Head of Business for Happy Monday.

While we work with all types of businesses, we are focussed on working with companies who share our vision to help make the world a better place. You dont have to be a charity or a social enterprise but if you are doing business in the most ethical way you can, both internally and externally then we are keen to talk to you.

“We believe Business needs to be about more than just the bottom line. Yes, we want to be a financially successful business, but we also intend to measure our success by how much we give back, how we support our suppliers, and how we can have a positive affect on our wider community.”

What is a “B corporation?” As the Community of Certified B Corporations puts it, “B corp is to business what Fair Trade certification is to coffee.”

In other words, it’s a way to tell the world that your organization adheres to certain rigorous standards demonstrating its status as a cause-driven for-profit business.

B Corps are a new type of corporation that uses the power of business to solve social and environmental problems. The vision is simple yet ambitious: to create a new sector of the economy comprised of B (for Benefit) corporations that meets rigorous and independent standards of social and environmental performance, accountability, and transparency.

B Corps are certified through a rigorous screening process administered through B-Labs, an independent non-profit organization. To qualify as a B Corp, an organization must have an explicit social or environmental mission, and a fiduciary responsibility to take into account the interests of workers, the community and the environment as well as its shareholders. It must also publish independently verified reports on its social and environmental impact alongside its financial results.

Happy Monday is keen to work with other businesses that are interested in the BCorp way: