Mobile SEO is an extremely important factor in Google search rankings and mobile traffic has eclipsed desktop traffic. We’re not just using our smartphones while on the go, we also use them for ease in our own homes rather than jumping on a desktop computer or laptop.
If you want to have a competitive advantage you now need to ensure your site has been optimised for mobile.
Mobile SEO vs Desktop SEO
There’s a difference between desktop SEO and mobile SEO, but the goals are often the same. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form.
Sometime in 2018, Google will switch to a mobile-first index. What does this mean? For the first time, Google will determine rankings based on the quality of the mobile version of the site instead of the desktop version
So what do you need to do?
Design for Performance
Choose responsive design – While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on.
Make sure you have good page speed – PageSpeed Insights is a powerful tool to analyze the performance of your mobile site.
Think about implementing AMP – The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible. It’s been in development for some time now.
Developing progressive web app – It’s the perfect crossover between the app world and the web world. The web app works like an app, without the need to publishing it in an app store.
Focus on user experience
Besides being findable and lightning fast, your mobile site should offer an enjoyable user experience. Try to take away any obstacles and make sure users can reach their goals quickly. There’s a lot you need to consider when optimizing your user experience.
Fine-tune your content
The screen of a smartphone is small, that’s a given. On that screen, text gets truncated or wrapped in a seemingly never-ending stream of paragraphs. A user has to scroll endlessly. Try to think about the following when writing your content for mobile:
- Try to write for the small screen and keep paragraphs around 4 sentences.
- Write better meta descriptions because Google will show less information in the search results on mobile than on a desktop.
- Prepare for voice search as Siri, Alexa and Google’s nameless Home assistant, are being utilised more.
For more information on Mobiel SEO visit the Yoast website.
If you would like us to help you out with your SEO please contact us.
Many of our New Zealand based ecommerce customers sell their products to markets outside of our country. For most, the global markets offer far greater opportunities for growth than just our small country at the bottom of the globe.
While overseas marketings can seem enticing, you need to ensure you have all the right information about your market, your customer and the best way to promote your business in the digital space.
NZTE have an excellent resource to help you navigate some of these areas, and even have additional information on the largest online market places for each continent.
International e-commerce opens up a world of customers, and gives you the opportunity to connect directly to your target markets. But which online marketplace is the right one to reach your target customers? What do you need to consider before taking the plunge?
Take a look at details about online platforms, read our tips, resources and guides to find out more about where you can sell, how much you may need to invest and what you need to know about each platform before you dive in.
To check out these resources you can visit here. Or contact us at Digital Operative to help you with your global digital platforms and marketing initiatives.