What is Google Shopping?

As of April 2020, Google Shopping is now free in the USA, with other regions following suit later in the year. But what is it? Originally called “Froogle” many moons ago, Google shopping is essentially just a catalogue of products which display on the Google Search network.

Most likely you have seen these results at the top of the Google search page. With a product image and pricing, it makes it simple to compare pricing for a product search from multiple providers. As it stands in New Zealand, you pay every time someone clicks on your product listing or ad, but expect to see this change to the free model later on the year.

How does it work?

Depending on your eCommerce platform there are different solutions for getting your products listed on Google Shopping, but essentially you create a Google Merchant account and provide a feed to your product catalogue. Google then crawls your product feed and uploads the data, and once approved your products will show in the Google SERPS.

Why use Google Shopping?

Google shopping not only allows consumers to quickly compare products and pricing without leaving the Google search page, but it also gives prime real estate to display these products.

For example searching “running shoes” returns a long horizontal list of many brands of running shoes, allowing the searcher to quickly navigate different pricing and features. It allows smaller businesses to play against the big boys and makes it very easy for consumers to identify good deals or discover new products in the vertices they are researching.

At Happy Monday we live and breathe everything Google. We can help guide you through the process for getting your products listed on Google Shopping, whether you’re wanting to start now or wait until the free pricing hits our shores.

Contact us for more information.

SEO – Don’t take risks with SEO

We often hear from people that they had SEO done, but have no idea what was done and the person wasn’t able to explain to them in a way that was easy to understand.

Some digital marketers will bombard clients with acronyms and complicated technical information to bamboozle them. This could be a red flag that the wool is being pulled over your eyes. Although SEO is a complicated subject, there is no reason to leave customers in the dark about activity. And if someone is over complicating it then you may be in the hands of a bad SEO.

SEO falls into two categories, black hat & white hat SEO:

Black Hat SEO is using techniques that go against Google’s policies. This can result in penalties from Google, or even get your website banned completely. There are many risks with Black Hat SEO, and as such it has no place in legitimate business. No business should put themselves at risk by using “The Dark Arts” – a term often used to
describe black hat SEO and SEO in general.

White Hat SEO uses industry best practices and is safe; you are not at risk from penalties or getting banned by Google. It’s the only strategy for businesses who expect to be around a long time, and utilises techniques that have remained true since the very beginning of Google. It’s future proof.

Because of the potential risks associated with SEO, it’s always best to have visibility and an understanding, even if very basic, about what SEO activity is being undertaken on your behalf. If your SEO practitioner can’t explain the process and their activities in layman terms then it could be time to find another SEO practitioner.

At Happy Monday we pride ourselves on transparent and honest practices; we always strive to keep clients well informed with plain English, no matter their technical experience.

We are always happy to chat about digital, so get in touch.

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